Daily Pulse #63 | Aug 13 Thursday Edition | Honor Robot Phone officially launches from ¥9,999 and sells out the night of release — CEO Li Jian says 'cost pressure is huge,' a director wanted 14 units and an overseas buyer 20; Unitree's IPO draw attracts a record 9.78M retail accounts on STAR Market, 0.0181% hit rate is the lowest ever, listing expected as early as next week; Tianma confirms sole supply of the Robot Phone display, its TianGong panel debuts on an embodied-AI terminal; Roborock G30S Ultra goes on sale tomorrow
🎯 Thursday Briefing (Aug 13)
Today’s throughline: launch and listing. The Honor Robot Phone was officially unveiled last night and opened for pre-sale starting at ¥9,999 — and sold out the same evening. From 200,000+ pre-orders to sold-out on day one, demand for the robot phone has exceeded expectations. Unitree’s IPO draw keeps making headlines: 9.7846 million retail accounts subscribed, a new STAR Market record, and a 0.0181% hit rate — the lowest in the board’s history. With payment complete, the ‘first humanoid robot stock’ could list as early as next week. On the supply-chain side, Tianma confirmed sole supply of the Robot Phone display, marking the first time a high-end domestic OLED line lights up an embodied-interactive terminal. And tomorrow, Roborock’s G30S Ultra officially goes on sale — the flagship vacuum showdown begins.
• 🤖 Honor Robot Phone officially launches — From ¥9,999 (12GB+512GB) / ¥12,999 (16GB+1TB); pre-sale sold out the night of release • 📰 Unitree’s 9.78M-account IPO draw — Record retail subscriptions on STAR Market, 0.0181% hit rate (lowest ever), listing as early as next week • 🖥️ Tianma sole-supplies the display — TianGong panel debuts on an embodied-AI terminal, 6,800 nits peak brightness • 🧹 Roborock G30S Ultra on sale tomorrow — 41,000Pa suction + 75°C hot-water mopping, Aug 14
1. 🤖 Honor Robot Phone Officially Launches from ¥9,999 and Sells Out the Night of Release: CEO Li Jian on Pricing — ‘The Cost Pressure Is Huge’
In one sentence: On the evening of Aug 12, Honor officially launched the Honor Robot Phone, billed as the world’s first robot phone, in 12GB+512GB and 16GB+1TB configurations priced at ¥9,999 and ¥12,999 respectively. The same night, pre-sales opened across platforms and quickly sold out. CEO Li Jian revealed that a well-known director asked for 14 units, a photography-loving entrepreneur wanted 10, and an overseas buyer wanted 20. On the sub-¥10,000 starting price, Li said the internal debate was fierce and the pressure heavy: “If we only considered cost and investment, we could never hit this price.”
💡 Why it matters: This is the step that moves the robot phone from “concept device” to “mass-market product” — not just launched, but sold out. The Robot Phone had already logged 200,000+ pre-orders across channels; now pre-sales sold out on launch night, showing consumer appetite for a “phone + robot” form factor is far stronger than expected. Just as important is the pricing signal: ¥9,999 puts robot-actuator technology inside a mass-market consumer price band. When a phone packing a 4DoF titanium gimbal, 100+ precision parts and 60+ precision processes can be mass-produced for under ¥10,000, it gives the humanoid supply chain a new reference point for cost-down — a direct endorsement of the industry’s “democratization” narrative.
Key facts:
- Pricing: ¥9,999 (12GB+512GB); ¥12,999 (16GB+1TB)
- Sold out: Pre-sales sold out the night of launch; a director asked for 14 units, an entrepreneur 10, an overseas buyer 20
- Pricing rationale: CEO Li Jian says “cost pressure is huge,” with intense internal debate; the goal was to let more users access it rather than push the price up
- Gimbal system: Industry-first titanium smart gimbal, 4DoF, aerospace-grade titanium, ~65% smaller than mainstream gimbals; machining tolerance ±0.005mm (industry’s best)
- Gimbal motor: Titanium gimbal motor weighs just 2.6g (lightest in the industry), 34% smaller than dexterous-hand joint motors used in embodied AI; max three-axis control speed 360°/s (fastest in the industry); self-developed shield-steel flip motor with 120N·m/L torque density (strongest in the industry)
- Precision manufacturing: Gimbal system integrates 100+ precision parts, 60+ precision processes, 100+ self-developed patents
- Imaging: 200MP main + 50MP ultrawide + 200MP periscope telephoto; first self-developed imaging chip Honor Yuguang H1; first to bring ARRI LogC3, 11 ARRI Looks and ARRI cinema mode to mobile
- Core specs: 6.31” LTPO flat display (6,800 nits peak), Snapdragon 8 Elite Gen 5, 7,060mAh battery, 120W wired + 50W wireless charging; 9.59mm thick, 248g
- Software: Agentic OS with system-level agent architecture; YOYO Pro mode (long-instruction understanding, 100+ rounds of autonomous execution); terminal LLM solution co-created with Alibaba’s Qwen
📌 Takeaway: The Robot Phone’s “launch-and-sell-out” validates one thing: consumers will pay for a phone that can move. The ¥9,999 starting price pulls robot actuators into the mass-market consumer band and turns “the boundary between phones and robots is blurring” from a slogan into repeatable sales. Going forward, the watch items are production ramp and second-wave reviews — if supply keeps up and user feedback holds, the consumer-electronics story for the robot supply chain is cemented. Honor’s co-developed results with ARRI will keep coming via the Magic9 series (debuting in September).
🔗 MyDrivers (快科技): World’s first robot phone sells from ¥9,999; Li Jian responds on pricing | MyDrivers (快科技): Sold out at ¥9,999 — Honor Robot Phone sells out instantly | IT之家: From ¥9,999, Honor Robot Phone officially launches
2. 📰 Unitree’s 9.78M-Account IPO Draw Sets a STAR Market Record: 0.0181% Hit Rate Is the Lowest Ever, Listing as Early as Next Week
In one sentence: Unitree’s IPO draw keeps dominating headlines: the Aug 10 online subscription attracted 9.7846 million retail accounts, surpassing the previous record of 9.4288 million set by ChangXin Technology and setting a new STAR Market high; valid subscription shares reached 53.637 billion, an online subscription multiple of 8,288.82x, with a final hit rate of just ~0.0181% — the lowest in STAR Market history. With payment complete, the market broadly expects Unitree to start trading on the A-share market as early as next week.
💡 Why it matters: Nearly 9.8 million retail accounts lining up for a single stock is unprecedented in A-share history. For comparison, ChangXin Technology’s hit rate was ~0.47% — Unitree’s draw was roughly 26x harder. The scarcity of the “first humanoid robot stock” pushed subscription mania to record levels. The deeper signal is in capital structure: 313 institutional investors across 11,052 accounts oversubscribed 2,992x, and Liang Wenfeng — via High-Flyer Quant and DeepSeek’s strategic placement — took ~1.19 million shares (about ¥180 million) in total. Industrial capital, quant giants and institutions are all-in, showing the market has moved from watching “physical AI” assets to loading up on them. Unitree’s listing will directly anchor valuations for the A-share humanoid robot sector.
Key facts:
- Subscription accounts: 9.7846 million, topping ChangXin Technology’s 9.4288 million, a STAR Market record
- Subscription data: 53.637 billion valid shares; online subscription multiple of 8,288.82x
- Hit rate: Final ~0.0181% (0.012% initially, raised after the clawback mechanism); the lowest in STAR Market history, roughly 1/26 of ChangXin’s 0.47%
- Offering details: ¥150.80/share; 40.4464 million shares offered (~10% of post-IPO capital); ~¥61 billion issue-market cap; P/E of 219.23x
- Payment: ¥75,400 per lot (500 shares), deadline Aug 12
- Institutional allocation: 313 institutions took 22.6501 million shares (56%); oversubscription of 2,992.38x; Class-A investors (mutual funds, social security, pensions) allocated ~19.33 million shares
- Liang Wenfeng’s stake: High-Flyer and Zhejiang Jiuzhang allocated 258,200 shares + DeepSeek strategic placement of 933,400 shares = 1.1916 million shares, ~¥180 million
- Timeline: Listing expected as early as next week after payment
- Valuation debate: CCBI gives a ¥109 billion market-cap forecast (32x 2026 price-to-sales); some institutions project ¥200-300 billion (implying a static P/E above 700x)
📌 Takeaway: Unitree is setting multiple “firsts” in A-share IPO history, and its listing will be a milestone for pricing “physical AI” assets. But the flip side is valuation divergence: the issue P/E is already 219x, and if the market cap reaches ¥200-300 billion after listing, the static P/E would exceed 700x — the tension between scarcity premium and fundamentals will be the market’s main battleground post-listing. For the industry, regardless of day-one performance, Unitree’s debut puts humanoid robots squarely in the mainstream A-share asset-allocation picture.
🔗 Phoenix Tech: Who won the draw as 9.78M retail accounts rushed Unitree? | NBD (每经网): ¥150.80/share, 40.446M shares, market cap over ¥60B
3. 🖥️ Tianma Confirms Sole Supply of the Honor Robot Phone Display: TianGong Panel Debuts on an Embodied-AI Terminal
In one sentence: After the Robot Phone launch, panel maker Tianma Microelectronics confirmed it is the sole display supplier, providing a deeply customized TianGong (Tianma TianGong) high-end OLED solution — the first time the TianGong panel has been used in a device with embodied-interaction capabilities. The display is a 6.31-inch 1.5K OLED flat panel (2640×1216) with 6,800 nits peak brightness, 1-120Hz LTPO adaptive refresh and a 94.58% screen-to-body ratio.
💡 Why it matters: Easy to overlook, but this supply-chain signal carries real weight. The TianGong panel previously targeted high-end phone displays; this is its first deployment in an “embodied-interactive AI terminal” — the screen is no longer just a display, it must coordinate with the mechanical gimbal’s motion and companion-use scenarios, demanding new co-optimization of emissive devices, driver schemes and system power. For China’s panel industry, this marks the competition dimension of high-end OLED shifting from “display specs” to “system-level adaptation with robot actuators” — and opens the door for more screen customization in robot-form terminals down the line.
Key facts:
- Supply relationship: Tianma is the sole display supplier for the Honor Robot Phone, with a deeply customized TianGong high-end OLED solution
- Debut: First application of the TianGong panel in a device with embodied-interactive capabilities, adapted for creation and companion-interaction scenarios
- Display specs: 6.31” 1.5K OLED flat panel, 2640×1216, P3 cinema-grade wide gamut with professional color calibration
- Brightness & refresh: 6,800 nits peak (readable in strong outdoor light), 1-120Hz LTPO adaptive refresh
- Design metrics: Center-hole punch, 1.08mm bezels on all sides, 94.58% screen-to-body ratio
- Eye care: TianGong U9 eye-care substrate (reduces harmful blue light at source) + 4320Hz ultra-high-frequency PWM dimming + 1-nit hardware-level ultra-low brightness, plus Honor’s full AI Oasis eye-care suite
📌 Takeaway: Tianma’s sole-supplier role for the Robot Phone display is a slice of the emerging robot-phone supply chain: panel, motor, structural and chip vendors are all redefining product specs around “moving terminals.” This deployment validates domestic high-end OLED capability and draws a new track for the panel industry — when the screen has to move with a mechanical gimbal, the competitive logic of display-making changes.
4. 🧹 Roborock G30S Ultra Goes on Sale Tomorrow: 41,000Pa Peak Suction + 75°C Hot-Water Mopping, Flagship Showdown Countdown
In one sentence: Roborock’s roller-mop flagship G30S Ultra officially goes on sale tomorrow (Aug 14). It pairs a next-generation high-speed motor with 41,000Pa peak suction, and uses a roller-mop structure with the All-Terrain Pressurized Hot-Water Mopping 2.0 system — 75°C hot water and a 16-nozzle pressurized spray for zero pet-hair tangling. Pre-orders are open on JD.com.
📌 In one line: From the Aug 10 announcement, to the Aug 12 re-announcement, to the Aug 14 on-sale date, Roborock has put G30S Ultra in the spotlight with three pushes in one week — tomorrow’s street price and reviews will decide whether “41,000Pa + hot-water mopping” can win the head-to-head against Dreame and Ecovacs flagships.
Key facts:
- On sale: Aug 14, pre-orders open on JD.com
- Suction: 41,000Pa peak, next-generation high-speed motor
- Mopping: All-Terrain Pressurized Hot-Water Mopping 2.0, 75°C hot water, 16-nozzle pressurized spray, one-pass “spray-scrub-scrape-collect”
- Anti-tangle: Zero pet-hair tangling
- Positioning: First G-series model with roller-mop technology
- Context: G30S Pro (Jan 2026) set the flagship bar with 8.8cm obstacle climbing, chassis-lift 3.0 and 35,000Pa suction
💡 Context: The “spec ceiling” for flagship robot vacuums keeps moving: Roborock’s 41,000Pa G30S Ultra and whatever Dreame and Ecovacs answer with will together decide the high-end market’s competitive landscape for H2 2026. For consumers, tomorrow’s launch pricing and real-world performance are worth watching.
🔍 What to Watch
The robot phone has closed the “launch-sellout” loop, and Unitree has finished the “subscribe-pay” step — both the consumer side and the capital side are sending strong signals at once. The Honor Robot Phone pulled robot actuators into the mass-market consumer band at ¥9,999 and sold out on launch night; Unitree set STAR Market records with 9.78M subscribing accounts and a 0.0181% hit rate, with a listing expected as early as next week. On the supply chain, Tianma’s TianGong panel debuted on an embodied-interactive terminal, and the display industry is redefining its competitive dimensions around “moving terminals.” Tomorrow: Roborock G30S Ultra’s launch pricing and first-day sales, confirmation of Unitree’s listing date, and the Robot Phone’s production ramp and delivery pace.
Sources: MyDrivers (快科技) | IT之家 | Phoenix Tech | NBD (每经网) | Tianma Microelectronics | Honor | Unitree announcements